FBI LEEDA Media and Public Relations

Police cannot succeed without the support of the community they are sworn to protect. The image of an agency as a professional and ethical organization is vitally important. By promoting a consistent, positive public image of your department, your community will come to perceive their police as an agency they can depend on and trust.

Day 1 - Image, branding and perception

• News releases

Day 2 - Media relations

• Interviews

Day 3 - Crisis Communications

Day 4 - Social Media

Day 5 - Case Study

• Desktop simulated crisis exercise

Class size is limited to ensure individual participation in exercises.  Participants are encouraged to bring a laptop, as writing exercises will be assigned during the course.